The Elefantti towel from the Finnish brand Finlayson is a soft and gentle cotton towel. The fabric bears a charming reversible motif of clever elephants against a solid, mono-colour background. "Elefantti", which means "Elephant" in Finnish, was designed by Laina Koskela in 1969 as part of a design competition sponsored by Finlayson and the Institute of Industrial Art. Laina's adorable elephant motif can be found on textiles and towels in several sizes and colours. A sure-fire hit for both children and adults!